Lexus LBX is a brand new model in Lexus lineup. An SUV in the B-segment that brings luxury, refinement and that great quality from the more expensive models in the range.

Ever since the start of Lexus in 1989 it has repeatedly pioneered new thinking and new products that have changed people’s perceptions and reshaped the luxury car market. The evolution has been constant and really set a new mark for the concept of what luxury is all about, not just by creating desirable and exciting products, but also by redefining the complete ownership experience.

Today the Lexus family greets another model, the Lexus LBX.
What we are presented with is an all-new, all-hybrid electric car which is the smallest Lexus to date, but fully deserving of its status as a landmark model, one which breaks down the traditional luxury hierarchy and which will be a game-changer for the brand in Europe.
Lexus Breakthrough Crossover, thats what LBX stands for. A compact SUV that will extend Lexus’ brand appeal into new market territory.
It embraces contemporary ideas in design and technology while maintaining the distinguishing Lexus qualities of the luxury craftsmanship and Omotenashi hospitality. This is a car that’s simple, casual and easy to live with, but which makes no compromises in quality and attention to detail: the essence of Lexus has been distilled into a smaller package, transcending customers’ traditional expectations of what a premium compact SUV can offer. It also breaks new ground by disrupting the traditional grade strategy to give owners more freedom to express their individual taste and sense of style.

True to Lexus’ commitment to “making luxury personal,” the LBX will be offered in a choice of four “atmospheres” in addition to its base grade. Rather than being defined by the level of equipment or comfort features, these atmospheres focus on expressing different refined, dynamic or sporty themes through styling details, colours, textures and finishes.

A new Lexus Bespoke Build programme will offer yet more personalised options. The LBX is also a breakthrough for Lexus as a business in Europe. For the first time, Europe has been the lead global region for the development of a new Lexus vehicle. This influence will help the LBX become one of the best-sellers for the brand in Europe.
The use of a three-letter name is significant – previously only the LFA supercar has enjoyed that distinction. The choice of the name LBX demonstrates Lexus’ commitment to and trust in its new model. Just as the LFA showed a different side to the brand in terms of attitude and performance, so the LBX will in its own way expand its reach and profile.

As a new entry point to Lexus’ well-established SUV line-up, it offers strong appeal to a younger audience and those who may not have considered a Lexus before. It will be an attractive proposition to those seeking to downsize or purchase a second vehicle, meeting their new lifestyle requirements.
Chief Engineer Kunihiko Endoh comments: “Our aim was to challenge the conventional concept of a luxury car. We have thoroughly pursued a driving experience that enables a natural dialogue between the driver and their vehicle and a design that has an refined presence.
”The LBX’s styling establishes a new Lexus identity with a “Resolute Look” front design that reinterprets the famous spindle grille. While the exterior dimensions are more compact than any other Lexus, the look is muscular and powerful. Inside, the emphasis is on driver-engagement with a focused driver’s cockpit based on Lexus’ Tazuna concept, and on creating a light, open feel with excellent visibility and an instrument panel that wraps around smoothly into the door panels. In doing things differently with the LBX, Lexus has taken a new approach to building a model range, introducing choices that better reflect how today’s customers seek cars that match their personal style and character. Following its world debut, the LBX will go into production in late 2023. Sales will begin in European and selected global markets from early 2024

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