2024 Lexus LBX – All New Lexus LBX 2024

The all-new LBX is an exceptional hybrid electric vehicle that represents a significant milestone for Lexus. Despite its compact size, this groundbreaking model challenges the traditional luxury hierarchy, revolutionizing the brand's presence in Europe. The LBX, short for Lexus Breakthrough Crossover, is a compact SUV that expands Lexus' market appeal with its contemporary design and advanced technology, while retaining the brand's commitment to luxury craftsmanship and Omotenashi hospitality.

The LBX captures the spirit of Lexus in a smaller packaging, exceeding consumers' expectations of a luxury compact SUV with an emphasis on simplicity, comfort, and exquisite attention to detail. It also introduces a new approach to the traditional grade strategy, offering customers the freedom to express their personal style through a range of atmospheres that emphasize refined, dynamic, or sporty themes in the car's design elements, colors, textures, and finishes. Furthermore, the LBX provides even more personalization options through the Lexus Bespoke Build program.

In a significant departure for Lexus in Europe, the LBX is the first vehicle to be developed primarily for this market, underscoring the region's importance for the brand. This strategic influence ensures that the LBX will become one of Lexus' top-selling models in Europe.

The choice of the LBX name is also noteworthy, as it is only the second Lexus vehicle to feature a three-letter name, following the LFA supercar. This decision reflects Lexus' confidence in this new model, which, like the LFA, showcases a different side of the brand, expanding its reach and profile.

The LBX, being an entry point into Lexus' well-established SUV portfolio, has considerable appeal for a younger audience and consumers who may not have previously considered a Lexus. It is an appealing alternative for people wishing to downsize or obtain a second car that fits their changing lifestyle requirements.

The LBX's design establishes a new identity for Lexus, with a "Resolute Look" front design that reimagines the iconic spindle grille. While the LBX is more compact than its Lexus counterparts, its muscular and powerful appearance leaves a lasting impression. Inside, the driver-focused cockpit embodies the Tazuna concept, enhancing driver engagement, while the spacious and open interior ensures excellent visibility and features an instrument panel that seamlessly blends into the door panels.

By offering a range of choices that reflect customers' personal style and character, Lexus has approached the LBX's model range differently, catering to the evolving preferences of today's car buyers.

Following its global debut, the LBX is set to enter production in late 2023, with sales commencing in early 2024 in Europe and select global markets.

In summary, the LBX represents a significant step forward for Lexus. As the brand's smallest and most hybrid electric vehicle, it defies traditional luxury hierarchies and redefines the expectations of a premium compact SUV. The LBX is prepared to create a lasting impression in the European market and attract a new generation of Lexus aficionados thanks to its unique design, powerful technology, and customization choices.

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