Vision BMW ALPINA Explained by Its Designer

BMW Head of Design for Middle and Luxury Class, and ALPINA, Max Missoni walks us through every detail of the Vision BMW ALPINA concept — the car that signals what the newly integrated ALPINA brand will look and feel like.

From the closed kidneys and floating crystal headlights to the redesigned deco line and magnetic illuminated glasses, this is a concept packed with second-read details worth unpacking.

We filmed this lakeside at the car's reveal, so you get the full walkaround in natural light.

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0:00 Introduction
0:48 Overall design philosophy
1:37 Front end & closed kidneys explained
3:44 The new ALPINA color
4:23 Crystal headlights & amber lighting
5:09 The speed line & side profile
6:00 The deco line — history and redesign
8:05 Wheels
9:24 Rear end & taillights
11:07 Oval exhaust pipes & diffuser
11:48 Interior walkthrough
12:32 The speed line inside
13:02 Deco line seats & bridge stitches
14:38 Magnetic illuminated glasses detail
15:27 Window openers & frosted glass details
16:35 Closing thoughts

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