BMW ALPINA Concept 2026 — Vision Unveiled at Concorso d’Eleganza Villa d’Este

Vision BMW ALPINA world premiere at the 2026 Concorso d'Eleganza Villa d'Este — BMW's first concept from ALPINA as a full BMW Group sub-brand.

The Vision BMW ALPINA is a full-size gran coupe design study unveiled May 15, 2026, on the shores of Lake Como, Italy. Featuring a confirmed V8 engine, bespoke Alpine-region leather interior, watchmaking-inspired metal detailing, and crystal controls, this one-of-one concept previews the future design direction of the BMW ALPINA brand — positioned between BMW M and Rolls-Royce.

Design led by Max Missoni (BMW Head of Luxury & ALPINA Design) with reported involvement from Alex Innes, former Rolls-Royce Coachbuild designer behind the Boat Tail and La Rose Noire Droptail.

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