Max Missoni Interview: Shaping the Future of BMW, ALPINA, and Luxury Design

2025/07/01

We sit down with Max Missoni, BMW’s new Head of Design for the Middle Class, Luxury, and ALPINA. In this exclusive interview, Missoni shares his vision for the future of BMW design, from redefining premium mobility to integrating ALPINA’s unique character into the BMW's design DNA.

Missoni also shares how one could become a car designer and what's the day in a life of a designer. This is an interesting interview with one of the best designers in the car industry. Missoni launched in the past the Polestar brand.

Intro 0:00
Concorso d'Eleganza 01:00
First Impressions of BMW 05:00
Luxury Layer Design 07:00
ALPINA 09:30
How to become a car designer 13:00

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Camera: GoPro 13 - https://amzn.to/4gp41YY
Microphone: Rode Wireless PRO - https://amzn.to/4gu4Y2a

#bmw #bmwdesign #cardesig

We sit down with Max Missoni, BMW’s new Head of Design for the Middle Class, Luxury, and ALPINA. In this exclusive interview, Missoni shares his vision for the future of BMW design, from redefining premium mobility to integrating ALPINA’s unique character into the BMW's design DNA.

Missoni also shares how one could become a car designer and what's the day in a life of a designer. This is an interesting interview with one of the best designers in the car industry. Missoni launched in the past the Polestar brand.

Intro 0:00
Concorso d'Eleganza 01:00
First Impressions of BMW 05:00
Luxury Layer Design 07:00
ALPINA 09:30
How to become a car designer 13:00

Please Subscribe and help us reach 300K 👉http://bit.ly/bmwblog_subscribe

Find all of our Amazon must-haves here:
https://www.amazon.com/shop/bmwblog

Join this channel to get access to perks:
https://www.youtube.com/channel/UCTy_K-DwKVBUc4Anbub4arw/join


............................................................

Instagram:
https://www.instagram.com/bmwblog

Facebook:
https://www.facebook.com/bmwblog

Tiktok:
https://www.tiktok.com/@bmwblog.com

Twitter:
https://www.twitter.com/bmwblog

BMWBLOG Website:
https://www.bmwblog.com

.............................................................


Camera: GoPro 13 - https://amzn.to/4gp41YY
Microphone: Rode Wireless PRO - https://amzn.to/4gu4Y2a

#bmw #bmwdesign #cardesign

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