BMW is set to make a grand return to the Super Bowl spotlight on February 11, 2024, with a 60-second advertisement showcasing the first ever BMW i5 M60 electric sedan. This advertisement, titled “Talkin’ Like Walken,” features a constellation of stars including Hollywood legend Christopher Walken, renowned actress Ashley Park, and the Grammy Award-winning artist and Super Bowl LVIII halftime show performer, USHER.

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