Inside the BMW Secret Lab

Celebrating the 25th anniversary of the BMW Tech Office in Silicon Valley this week, BMW decided to give us a look into their latest technology advancements. In this video, BMW engineers and designers will walk us through past and current VR/AR projects, they will also tell us more about an innovation in conveying information through lights before taking us for a ride to experience different scents inside a BMW 7 Series. Lastly, we get to see from unclose the integration of Amazon Alexa functions with the latest Operating System 9.

Intro 0:00
Light Technology 0:34
AR/VR Projects 08:25
Intelligent Personal Assistant 21:50
Scents in BMW 7 Series 29:35


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