Toyota is aiming high with the new 2023 Crown sedan, both literally—it’s significantly taller than the Avalon large sedan that it replaces—and figuratively, as it’s priced on the high end of the automaker’s lineup, with the loaded model topping $50,000. The Crown is available in three trim levels: XLE, Limited, and Platinum, and all versions come standard with all-wheel drive and hybrid powertrains.

The Crown XLE starts at $41,045 and comes with a hybrid setup that uses a 2.5-liter gasoline engine and makes a total of 236 horsepower. That starting price is $3125 more than the 2022 Avalon XLE’s. The Limited starts at $46,645 and adds equipment including a panoramic sunroof, leather seats, an upgraded audio system, and rain-sensing windshield wipers. These versions of the Crown are EPA-rated at 41 mpg combined.

The Crown Platinum requires a big jump up to its starting price of $53,445, and it brings on a significantly more powerful hybrid powertrain that Toyota calls Hybrid Max. This powertrain uses a turbocharged 2.4-liter inline-four gasoline engine, produces 340 horsepower, and is EPA-rated at a significantly lower 30 mpg combined.

NORMAL, ECO and SPORT driving modes are available for the Toyota Crown, with Platinum also receiving SPORT+, COMFORT, and CUSTOM driving modes for the high-end grade.

The XLE and Limited grades have an electronically controlled Continuously Variable Transmission while the Platinum grade features a direct shift six-speed automatic transmission.


Built on Toyota’s GA-K platform , the all-new Toyota Crown has an elevated stance that comes in-part from standard 19-inch or available 21-inch wheels – the largest ever on a Toyota sedan. The large diameter wheels lift Toyota Crown up, giving the car a strong presence that also helps drivers get a clear view of the road. The height also elevates the vehicle’s hip point, the pivot point between the torso and upper legs, measuring at about 25-inches and enables easy vehicle entry and exit.

Toyota Crown’s vibe throws off the conventions of the typical sedan with a side profile that flows to a broad rear end. The dynamic body style is amplified by rounded and sweeping character lines which give it a launch ready, head-turning look. On the inside, its spacious cabin has a premium feel that offers unique color combinations and available leather seating. And a full digital display, piano key controls, vertical wireless charging port and the new Toyota Audio Multimedia system with available 11-speaker JBL Premium audio system pack in tech and entertainment.

Available colors include Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red. A unique bi-tone paint is available on the Platinum grade, pairing black paint that extends from tip to tail, with a pairing choice of Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.

Toyota says that the Crown will start arriving at U.S. dealerships in early 2023.

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