Exclusive: BMW Explains the Sustainability Behind the New iX3

Welcome to the North American launch of the new BMW iX3 — the first Neue Klasse SUV designed from the ground up with sustainability and circularity in mind.

In this exclusive interview, we sit down with Nils Hesse, Vice President Sustainability at BMW, to talk about the iX3’s 42% lower CO₂ footprint, how BMW measures true lifecycle impact, and what “design for dismantling” really means.

We dive into:
• How BMW achieved a 42% reduction in lifecycle emissions
• The use of secondary materials like recycled aluminum, plastics, and fishing nets
• Battery recycling, carbon break-even points, and AI-driven sustainability data
• Why the Neue Klasse platform is key to BMW’s goal of reaching net zero by 2050
• The story behind the leather-free interior that feels better than real leather


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0:00 – BMW iX3 North American Launch
0:22 – What Makes the iX3 More Sustainable
1:16 – 42% CO₂ Reduction: How BMW Achieved It
2:48 – Using Secondary Materials (Aluminum, Plastics, Fishing Nets)
3:33 – Ensuring Quality and Safety with Recycled Components
4:10 – Design for Dismantling and Circularity
4:42 – BMW’s Battery Recycling Strategy
5:18 – Measuring Net CO₂ Benefits of Recycling
6:00 – Adapting Sustainability for Global Markets
6:56 – Cost of Sustainability – Who Pays?
7:27 – Beyond CO₂: Other Environmental KPIs
7:54 – Net Zero 2050 and Neue Klasse’s Role
8:31 – How AI Helps BMW’s Sustainability Data
9:00 – Circular Economy in Practice
9:56 – Working with Suppliers on Sustainable Materials
10:47 – Innovations in Recycling and Aluminum Wheels
11:40 – Battery Tech, Density, and Future Efficiency
12:04 – The One Sustainability Story Most People Miss
12:30 – Leather-Free Interiors That Feel Real
13:00 – BMW’s Path Toward Net Zero


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