The BMW XM Label Red, now rebranded as XM Label, stands out as an unconventional choice among the latest special M SUVs. Marketed as the most potent BMW M car to date, boasting an impressive 738 horsepower (750 PS), it takes the top spot, with the base XM variant following closely at 638 horsepower. Despite a marginal power increase and a boost in torque (737 lb-ft vs. 590 lb-ft), the XM Label Red doesn’t offer substantial additional features compared to the regular XM. Essentially, it’s a tuned-up version with unique BMW Individual colors that incur no additional cost.

Naturally, over the last few months, we asked ourselves: Is the high price tag of $185,995, a $26,000 increase from the standard XM, justified for this trim? Last week, BMW has finally handed over the keys to us to sample a beautiful Sepia Blue spec on some curvy roads around Greenville, South Carolina.

Intro 0:00
Specs 0:45
Suspension 04:45
Interior 10:40
Driving 15:00
Dynamic Driving 21:30
X5M or XM? 26:30

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