New BMW 8 Series Gran Coupe 2023.

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The design style and dynamic performance of the new BMW 8 Series are fascinating – not only on the road. For US artist Jeff Koons, they serve as sources of inspiration for the edition of the BMW M850i xDrive Gran Coupé he has designed, which will be presented for the first time on 17 February 2022. THE 8 X JEFF KOONS embodies precision, sophistication and craftsmanship. A multi-layer finish in eleven colours creates a highly expressive appearance. Meanwhile the interior’s impressive ambience is characterised by the very finest leather and other exquisite materials, along with the rich red and blue tones of BMW M GmbH and an engraved artist’s signature.

Jeff Koons and the BMW Group are linked by a partnership that dates back more than a decade. In 2010, he designed the BMW M3 GT2 Art Car that took part in the 24 Hours of Le Mans. This new project came about to mark the 50th anniversary of the BMW Group’s global commitment to culture. The limited edition is manufactured at the BMW Group plant in Dingolfing. This makes THE 8 X JEFF KOONS an exceptionally exclusive combination of art and driving pleasure in a luxury sports car by BMW.Strikingly designed surfaces and precisely traced lines ensure sporty elegance in the body design of the three models of the BMW 8 Series in line with the brand’s current design style. Their appearance signals dynamic performance, exclusivity and progressive aesthetics. Regardless of the body shape, the BMW 8 Series stands for an unmistakable style that makes a lasting impression. Just a few weeks after the market launch of the third body variant, the entire BMW 8 Series was awarded the “Golden Steering Wheel” as the “Best-Looking Car of the Year” based on a reader survey by Auto Bild and Bild am Sonntag.

The BMW 8 Series Coupé comes over as a low-slung vehicle with an elongated silhouette and a roof line that flows elegantly into the powerful rear. A widely flared shoulder section and wide track widths signal the dynamic driving potential of the two-door model. Its roof – optionally made of carbon fibre reinforced plastic (CFRP) – features a central indentation reminiscent of the double curvature known as the “double bubble” in classic racing cars.

The BMW 8 Series Convertible also features dynamic lines with its tight-fitting tension-bar soft top. The soft top lies flat in its compartment when opened. When the roof is open, the harmonious design of the exterior and interior comes into full view. The vehicle’s occupants are surrounded by coherently designed surfaces that extend from the dashboard to the door sills and from the rear to the soft-top compartment.

In addition to its distinctive proportions, the exterior design of the BMW 8 Series Gran Coupé also features characteristically designed side sections and rear. In addition, the four-door model has a wheelbase that is 201 millimetres longer than that of the BMW 8 Series Coupé at 3 023 millimetres.

Adaptive LED headlights with variable light distribution, adaptive cornering lights and the anti-dazzle high-beam assistant BMW Selective Beam come as standard in these luxury sports cars. As an optional extra, the BMW laser light is offered with a particularly long high beam range. In addition, the BMW kidney grille between the headlights now adds a striking accentuation to the front of all models in the new BMW 8 Series. It comes as standard with the BMW “Iconic Glow”: the waterfall lighting for the two kidney grille elements creates a particularly extravagant expression when the new BMW 8 Series is viewed from the front. The illumination is activated as soon as the vehicle is opened and can be switched on or off manually by the driver.

In addition, the brand’s signature cooling air intake features redesigned kidney bars with a distinctive U-profile. An M logo on the BMW kidney grille of the BMW M850i xDrive Coupé, BMW M850i xDrive Convertible and BMW M850i xDrive Gran Coupé is a reference to membership of the BMW M model family as well as to the performance of the V8 engine installed behind the radiator grille.

There is a choice of four new exterior body finishes for the luxury sports cars. Skyscraper Grey metallic, San Remo Green metallic, M Portimao Blue metallic and BMW Individual Frozen Tanzanite Blue metallic are additional variants that give individual emphasis to the modern design style of the exterior.

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