NEW Alfa Romeo 33 Stradale – Inside the Production Line

The experts involved in the event had the opportunity to admire all the production phases of the new Alfa Romeo 33 Stradale, representing the excellence of Italian know-how by blending advanced technologies and the utmost artisanship, thanks to the expertise of Touring Superleggera, a coachbuilder since 1926, at the Rivalta headquarters in Turin. Each model is created according to a meticulous assembly process, structured into two parallel lines designed to ensure independence between the phases and the utmost efficiency. The system includes eight processing stations, four dedicated to assembly and four to finishing and quality control, with a production capacity of eight cars (plus one) in parallel. Each station combines precision assembly and calibration and control activities, according to the highest standards. The process begins with the arrival of the “body-in-white,” the pre-assembled frame, which is scanned to prepare all mechanical, electronic and structural interfaces. Then comes the installation of the front and rear frames treated with cataphoresis, which form the “H” structure coupled to the carbon-fiber monocoque, to ensure rigidity and safety. The first body component to be mounted is the roof, made of carbon fiber with an aluminum internal structure, and serves as the reference point for the positioning of all the other panels. Secured with high-strength screws, it optimizes sound insulation and robustness. The external carbon-fiber surfaces – sides, doors, rear bonnet – are pre-assembled using specific templates to ensure precision to the millimeter. This phase involves the expert masters from Carrozzeria Touring Superleggera, who manually finish off the clearances and alignments. Once the body is complete, the moving parts (bonnets) are mounted with aluminum hinges, followed by the bumpers, splitters and conveyors. The car is then transferred to the Carrozzeria Touring Superleggera headquarters in Arese for the painting phase, which involves the application of an epoxy primer, a second adhesion primer and finally the final paintwork, also applied in three layers. The entire process is carried out by hand by specialized technicians, to guarantee an aesthetic result of absolute excellence and precision. After painting, each panel is rechecked before the mirrors, glazing, air intakes, gaskets and optical units are assembled. After that, tests such as watertightness are conducted to verify the total insulation of the car. There then follows the production of the passenger compartment where the interiors, thanks to their modular assembly, can be preassembled offline, then applied. Once completed, the car enters the last station for final quality checks, or “final resolution,” where first the Touring technicians then the Alfa Romeo experts check the vehicle aesthetics, functionality and dynamics. Only after passing all verification checks is the car ready for delivery to the end customer.

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✅ Source: Alfa Romeo

0:00 Assembly Line
5:29 Design Details
7:44 Interior Details