Need For Swede: Japan’s Emerging Volvo Obsession

Japan’s car culture is eclectic – but no one expected this! A new niche is emerging… and it involves old Volvo barges. Specifically, Volvo 200 Series ‘bricks’, the matronly saloons and estates that peppered European middle-class driveways from 1974 to the early ‘90s.

That's right, the chunky cardigans of the car world have a fan club. And we’re talking stock items here too, none of that modified malarky.

Yet it’s that utter ordinariness that makes these Volvoisti smile. They love these cars, and don’t care what anyone else thinks.

Time for Top Gear Magazine's Tom Ford to embrace the slow life…

Subscribe to Top Gear for more videos: http://bit.ly/SubscribeToTopGear

WATCH MORE TOP GEAR:
First Looks: https://bit.ly/TGFirstLooks 
First Drives: https://bit.ly/TGFirstDrives
American Tuned ft. Rob Dahm: https://bit.ly/TGAmericanTuned
LISTEN to the Top Gear Magazine Podcast: https://topgear.podlink.to/Podcast
Sign up for our newsletter: https://www.topgear.com/newsletter-signup

Chapters:
00:00 Intro
00:51 Why old Volvos?
06:09 Conclusion

MORE ABOUT TOP GEAR:
Welcome to the official home of Top Gear on YouTube. Here you'll find all the best clips from your favourite episodes, whether that’s Ken Block drifting London in the Hoonicorn, Chris Harris in the latest Porsche 911 GT3 or classic Top Gear clips from Clarkson, Hammond and May. You'll also find the latest performance car reviews from the TopGear.com crew, our brand new series American Tuned with Rob Dahm and the fastest power laps from our in house performance benchmark: The Stig.

This is a commercial channel from BBC Studios.

Service & Feedback https://www.bbcstudios.com/contact/contact-us/