The all-new 2025 BMW 1 Series has made its debut, marking the fourth generation of this pioneer in the premium compact segment. With its dynamic design, completely revised drive portfolio, and enhanced chassis technology, the BMW 1 Series stands out as the sportiest vehicle in its class. The model boasts highly efficient engines equipped with 48-volt mild hybrid technology, and its production process emphasizes sustainability through resource conservation and material recycling. The redesigned interior features the new BMW iDrive with QuickSelect and innovative digital services based on BMW Operating System 9, reflecting the car's progressive character.

The BMW 1 Series continues its 20-year legacy with this new generation, set to be produced at the BMW Group plant in Leipzig, with a market launch scheduled for October 2024. Germany remains the primary sales region, though other European countries and Japan are also significant markets. The exterior design showcases hallmark BMW proportions, with a long bonnet, a dynamic roofline, and a powerful rear end. The vehicle’s dimensions have slightly increased, enhancing its sporty appearance with a flat front end, wide radiator grille, and LED headlights.

Inside, the BMW 1 Series offers a leather-free interior as standard, with modern premium finishes and generous space for up to five occupants. Sporty accents, high-quality surfaces, and a fully digital display system enhance the driving experience. The car comes with the latest generation of engines and a 7-speed Steptronic transmission with dual clutch as standard. The new BMW 1 Series features advanced automated driving and parking systems, expanded standard equipment, and a range of optional packages for targeted individualization. The new BMW Operating System 9 and BMW Digital Premium offer a seamless integration of digital services, enhancing connectivity and personalization for drivers.

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✅ Source: BMW