The G22 BMW 4 Series has become infamous for one thing: that grille. BMW's bold new design direction has polarised enthusiasts the world over but what about actual car designers? Well we thought we'd ask one. Richard Ferlazzo is a globally recognised designer with more than 30 years of industry experience and in this video he provides some insights into why BMW is going down this path and gives his opinion on whether it's a win or a fail.

But what about you? Do you love or hate BMW's new direction? Let us know in the comments!

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