2024 BMW 5 Series vs Mercedes E-Class
Comparison Visual Driving, Exterior & Interior Design Overview

The new Mercedes E-Class and BMW 5 Series are luxury business-class sedans that have many fans around the world and have been competing in the market for years, introducing new technology, innovation and modern design, gradually moving from internal combustion engines to electric drive.

While Mercedes offers its luxury sedans on fully hybrid systems, BMW looks far ahead and offers not only hybrid versions of sedans, but also their fully electric versions.

With their long bonnet, set-back passenger compartment, short overhangs, a long wheelbase and wide tracks, the proportions of the Mercedes E-Class and BMW 5-Series make no secret of the cars' dynamic character. The 5 Series is 111 mm longer with 34 mm longer wheelbase, and also 20 mm wider than the E-Class.

The front view of the new BMW 5 Series Sedan is characterised by a modern interpretation of the twin headlights and BMW kidney grille. LED elements arranged almost vertically serve as turn indicators and daytime driving lights. The BMW kidney grille, which projects far forward, features a wide surround and optional BMW Iconic Glow contour lighting.

A black panel-like surface of the E- Class connects the radiator grille with the headlamps. This insert in high-gloss black is visually reminiscent of the Mercedes-EQ models. The three-dimensionally designed radiator grille is either progressive or classic, depending on the equipment line. All headlamp variants offer a distinctive day and night design. As a typical feature of the brand, the daytime running lights take the shape of an eyebrow. Powerdomes accentuate the bonnet.

In the side view, the high shoulder line, powerfully designed surfaces and two precisely traced character lines shape the vehicle’s athletic body of the BMW 5 Series. Black side skirts, flush-mounted door openers and an embossed number 5 at the base of the C-pillar are further eye-catchers.

The side view of the E-class shows off the harmonious proportions and the distinctive "cab-backward" design to particularly good effect. The flush-fitting door handles familiar from the luxury Mercedes-Benz models are available as an option. The two separate character lines on the side emphasise the car's sporty character.

The dynamically stretched proportions of the 5 Series flow into a powerful rear end. Flat rear lights divided by a chrome strip interpret the hallmark L-shape expressively. The dynamic character of the new BMW 5 Series Sedan can be further enhanced with the optional M Sport Package and the M Sport Package Pro.


Highlights at the rear of the E-Class include the two-section LED lights with a new contour and special design: the star motif in both light units provides a special day and night design.
The chrome strip at the upper edge of the rear lights accentuate the width of the rear.
Details such as the two visible exhaust tailpipes contribute to an unmistakable appearance that is typical of a Mercedes-Benz.

The cockpit of the new BMW 5 Series has a significantly reduced number of buttons and controls compared to the predecessor model. This is achieved by consistently digitalising functions. The BMW Curved Display reinterprets the brand's hallmark idea of driver orientation. The fully digital display system consists of a 12.3-inch Information Display and a 14.9-inch Control Display. The optional BMW Interaction Bar is another highlight. The effectively backlit functional unit with crystalline surface structure extends across the entire width of the instrument panel far into the door panels and includes touch-sensitive control panels.

The dashboard makes for the digital experience in the interior . If the E-Class is equipped with the optional front passenger screen, the large glass surface of the MBUX Superscreen extends to the central display. Visually detached from this is the driver's display in the driver's field of vision. The models without a passenger display feature a large trim element that extends to the centre.

The front section of the instrument panel is illuminated by the light strip of the Active Ambient Lighting. This runs in a wide arc from the windscreen, past the A-pillars and into the doors. This creates a generous feeling of space.

The new BMW 5 Series Sedan is the brand's first model to feature a fully vegan interior as standard. This includes the surfaces of the seats, the dashboard and the door panels, as well as the steering wheel for the first time. Newly designed sports seats are standard equipment. The optional comfort seats offer a wide range of electrically operated adjustment options.

Numerous E-Class components are made partly from resource-saving materials, recyclates and renewable raw materials. Upholstery made of undyed alpaca wool combined with a recycled material is used for the basic seat of the E-Class.

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