BMW 8 Series 2017 - Luxury Interior + Exterior Design. The Essence of a BMW Coupe. BMW Concept 8 Series. Return to a new era.

A sign of things to come. The BMW Concept 8 Series is a preview of a model which BMW is set to introduce in a similar form in the coming year 2018. The BMW 8 Series Coupé will build on the company’s successful tradition of luxurious sports cars and adds another exciting model – a genuine dream car – to its existing luxury-class line-up.The BMW 8 Series Coupé will bring together razor-sharp dynamics and modern luxury, and set new benchmarks in the luxury coupé segment.The exterior brings together the past and the future. The BMW Concept 8 Series is immediately recognizable as a BMW, but also displays new design ideas and form-building techniques.

The BMW Group is using this year's Concorso d'Eleganza Villa d'Este to unveil the BMW Concept 8 Series, the essence of a modern-day BMW coupe wrapped up in an enthralling design study. The study car will serve as a taster of a forthcoming BMW model – the new BMW 8 Series Coupe, slated for launch in 2018 and part of the biggest model offensive in the company's history. The NUMBER ONE NEXT strategy sees the BMW Group aiming to significantly increase sales and revenues in the luxury class, and the BMW 8 Series Coupe plays an important role here.

"The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW," explains Chairman of the Board of Management of BMW AG Harald Krüger. "The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class."

The BMW Concept 8 Series reveals much of what is to come. "The BMW Concept 8 Series is our take on a full-blooded high-end driving machine," says Adrian van Hooydonk, Senior Vice President BMW Group Design. "It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it's a slice of pure automotive fascination."

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