The modern aesthetic of the new Rolls-Royce Spectre is undeniable. However, Rolls-Royce places significant importance on preserving its historical heritage. Striking a delicate balance between making incremental style updates that may seem overly familiar is no easy task. Nevertheless, the Rolls-Royce Spectre achieves this feat with remarkable elegance and finesse.

In this video, Anders Warming, the Director of Design at Rolls-Royce, provides insights into the design approach behind the creation of the Spectre.

“When we design a Rolls Royce, one of the things that I always come back to as a designer and I love absolutely is the storytelling of a Rolls Royce,” Anders begins. “Everything you touch, everything you feel, has some sort of little angle and a background.” He brings up the starlight headliner – now a trademark of the brand – and how it does a wonderful job continuing the “storytelling” of the brand.

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